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-- Habuchi, Y., Takeuchi, H., & Kitajima, M (2006)Habuchi, Y., Takeuchi, H., & Kitajima, M. (2006). The Influence of Web Browsing Experience on Web-Viewing Behavior. Eye Tracking Research & Applications Symposium 2006 (Poster), 47.
The Influence of Web Browsing Experience on Web-Viewing BehaviorThe purpose of this study is to investigate how past Web-browsing experience influences Web-viewing behavior. We used a detailed questionnaire to measure a user's Web-browsing experience and analyzed the eye-tracking data based on the user's prior Web experience. Four Internet users were recruited based on their Internet usage. They were divided into two groups based on their Internet usage styles. They participated in two experimental phases, observation and recognition. Eye movement data were collected during the experiment. The results indicated distinctive differences in Web-viewing behavior between user groups. These results suggest that prior Web-browsing experiences form an individual's efficient tracking method to get information.
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