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-- Kitajima, Nakajima, & Toyota (2010)Kitajima, M., Nakajima, M., & Toyota, M. (2010). Cognitive Chrono-Ethnography: A Method for Studying Behavioral Selections in Daily Activities. Proceedings of The Human Factors and Ergonomics Society 54th Annual Meeting 2010 (HFES2010), 1732-1736.
Cognitive Chrono-Ethnography: A Method for Studying Behavioral Selections in Daily ActivitiesAs human beings, we select our next behavior that should maximize our satisfaction by making use of the meme of our past experiences and by processing input from the environment and individual intrinsic state by appropriately allocating available cognitive resources. The underlying processes have been simulated by the Model Human Processor with Real-Time Constraints (MHP/RT) (Toyota and Kitajima, 2010). Based on MHP/RT, this paper proposes Cognitive Chrono-Ethnography (CCE), a new study method for understanding human behavior selections in daily life. When a study field is specified, CCE defines critical parameters by conducting qualitative MHP/RT simulations, and then designs ethnographical field observations and recordings of elite monitors’ behavior in the space defined by the critical parameters. Structured interviews follow in order to obtain the participants’ history of behavioral development. Analysis of the interview results aid in developing models of present behavior selections and chronological changes. A case study of CCE that deals with spectators’ repetitive visits to a ballpark is presented in this paper.
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