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-- Kitajima & Utsugi (1993)Kitajima, M. & Utsugi, A. (1993). Validation of the fuzzy model of attraction emotions. Japanese Journal of Fuzzy Theory and Systems, 5, 1, 55-67.
Validation of the fuzzy model of attraction emotionsThe present research sought to validate the γ-model, a fuzzy set technique for predicting attraction emotions. This computational model calculates the attractiveness of objects based on several variables, including appealingness, unappealingness, and familiarity. Ratings on all of the variables are combined using a fuzzy aggregation method that mimics human decision making. Eight subjects each viewed 48 computer images of rooms and rated them according to seven general adjectives and their degree of like and dislike. In addition, subjects rated the floor, walls, and ceiling of each room for its familiarity and appealingness/unappealingness. For subjects whose ratings of familiarity and appealingness/unappealingness were consistent, the γ-model predicted their performance about as well as standard regression techniques. Further investigation revealed that the γ-model is especially sensitive to changes in dislike emotion. The results suggest that the γ-model can help in understanding individual differences in attraction emotions. |