Nagaoka University of Technology
   
 

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Kitajima, M. (2020)

Kitajima, M. (2020). Cognitive Science Approach to Achieve SDGs. COGNITIVE 2020 : The Twelfth International Conference on Advanced Cognitive Technologies and Applications, 55-61.

 

Cognitive Science Approach to Achieve SDGs

The UN report, "The Future is Now: Science for Achieving Sustainable Development," expressed expectations for contributions from cognitive science for the achievement of the Sustainable Development Goals (SDGs). This is because achievement of the SDGs can be regarded as an extension of problem-solving activities in individuals' daily behavior choices. However, as categorized in Newell's "time scale of human action," the SDGs belong to the SOCIAL BAND, while individuals' daily problem-solving belongs to the COGNITIVE BAND, which makes it difficult to construct predictive models. In other words, it is impossible to define a well-defined problem space that spans between the non-linearly connected BANDs. As an alternative approach, this paper proposes an adapted version of the Cognitive Chrono-Ethnography (CCE), a study methodology integrating cognitive science and ethnography, for understanding individuals' daily behavior and specifying their action selection activities that would eventually lead to the achievement of some of the SDGs.

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