Nagaoka University of Technology
   
 

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Hanssen, M., Kitajima, M., and Lee, SH. (2023)

Hanssen, M., Kitajima, M., and Lee, SH. (2023). Cognitive Chrono-Ethnography (CCE) to Reveal Personal Walking Motivations and Nudging Habit Formation in Reaction. COGNITIVE 2023 : The Fifteenth International Conference on Advanced Cognitive Technologies and Applications, 32-38.

 

Cognitive Chrono-Ethnography (CCE) to Reveal Personal Walking Motivations and Nudging Habit Formation in Reaction

Cognitive Chrono-Ethnography (CCE) explores the qualitative nature of people's decision-making process through ethnographical field observation to identify human behaviors related to a daily activity. This paper shows how the results of previous CCE studies on habitual walking behavior possibly nudged people along the stages of the transtheoretical model. The interview results of 29 participants from past CCE studies showed that participants became more consciously aware of their appreciation for certain walking elements through either the one-on-one interview or the experience on an unfamiliar route. Moreover, the revealed walking motivations were matched to the six different stages of the transtheoretical model, assuming that people in the precontemplation and contemplation stages are motivated by exploration and a route plan, people in the preparation and action stages are motivated by the surrounding and social aspects, and people in the maintenance and termination stages are motivated by mental thinking, physical exercise, and a route plan.

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