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-- Kitajima, M. (2010).Kitajima, M. (2010). Cognitive Chrono-Ethnography: A methodology for understanding diverse tourists needs. Extended Abstract of ATLAS Annual Conference 2010, 70-74.
Cognitive Chrono-Ethnography: A methodology for understanding diverse tourists needs.Mass and niche tourism have been extensively studied in their relations with tourism destinations, products, and services. However, to understand fully the dichotomy between mass tourism and niche tourism one has to understand how tourists experience their visits to the tourist sites, identify factors that shape their behaviours, and then define the concepts of mass tourism and niche tourism from the tourist perspective by using the derived factors. This paper introduces a methodology, Cognitive Chrono-Ethnography, for understanding visitors’ behaviour selection processes concerning how to enjoy their visits to tourist spots. CCE consists of ethnographical field study that is designed by considering cognitive constraints in order to understand service receptors’, i.e., visitors’, behavioural selections in terms of their chronological development. This paper also describes a case study of CCE at a hot spring resort, Kinosaki-onsen. It was assumed that there should be several styles of visit. Through the study, it was found that there are four types of activities, theme-park type, shopping type, hot spring type, and hotel and meals type. Each type has its characteristic behavioral pattern. These styles would represent mixed evidence of niche tourism and mass tourism. This paper finally discusses how niche tourism and mass tourism could emerge from the results of the CCE. Download
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