長岡技術科学大学
   
 

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生田目美紀 & 北島宗雄(2009)

生田目美紀 & 北島宗雄. (2009). 視線計測によるウェブデザインに関する研究1−テキストとピクトグラムによる情報表現. デザイン学研究2009(第56回研究発表大会概要集, 平成21年6月), 90-91.

 

視線計測によるウェブデザインに関する研究1−テキストとピクトグラムによる情報表現

An Eye-tracking Study on Web Design

This paper reports an eye-tracking experiment conducted to compare alternative representations on web pages. The experiment simulated a directory-based information search task to understand how it is performed when directories are represented in text, labeled-pictograms, or unlabeled-pictograms. The eye movement data were analyzed by the parametric ANOVA to understand how the method of directory search adopted by the hearing group and the deaf group might be different under the influence of the differences in directory representations. The result demonstrated that only in the labeled-pictogram representation, the hearing group and the deaf group performed equally well in terms of the eye movement measures.

 

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